2 Days Online
10 AM - 5 PM EDT
Instructor: Mary Gillen
Tuition: $790 per person

Register:
Contact us to inquire about scheduling this course

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "organic" search results. This course will teach you how to increase traffic to your site, with special emphasis on Google's "blended" universal search requirements, Web design SEO rules, and how to use video for increased SEO.

Software Needed on Each Student Computer

• Internet Explorer 6 or higher
• Firefox 2 or higher
• Web page or text editor students will be using after the class

Course Objectives

• Search Engine Optimization (SEO) -- What is it?
• Determining Your Site's Current SEO Technical Shortfalls
• Google, Yahoo and Bing: Learn the 7 SEO Requirements for Blended Search
• Mapping Out a Winning SEO Strategy
• How to Conduct Keyword Research
• Ways to Rework Your Site's Architecture for SEO
• How to Connect Keywords to Your Website
• Title Tags, Site Maps and Other Ways to Gain Improved Search Engine Indexing
• SEO Copywriting Tips and Tricks
• Implementing Blogs for SEO Advantage
• Importance of Links, Publicity and Social Media
• How to Use Video for SEO Improvement
• How to Use Google Maps for local search optimization
• Ways to Measure and Manage Your SEO Success

Tuition: $790 per person

Register:
Contact us to inquire about scheduling this course